Logo's

I began designing a few initial logo ideas in my sketchbook featuring motifs of what I've used in the past. I began with the simple pentacle with my brands name around the outside. I feel this design is too simplistic and the pentacle is over used in terms of branding an occult retailer. I want to produce something more unique so I created some typography in a gothic styled font. I like the style I've drawn the word in however for a professional look I feel I could develop a better logo using a font from the internet and feature my own designs around it. I then went on to draw a hand with the Alchemy name and symbol within it. This I feel is too big to be the brands logo however could be an interesting bag/tag design. The cauldron I drew using thicker nibbed pens than the last time which created more bolder defined lines. I personally preferred my previous couldron drawing as I like the detailing finer lines create.

To decide on what font I wanted I downloaded a select few from DaFont.com and typed my brands name using the different styles. I decided my favourite font from that was the third one down.

On a new photoshop document I experimented mixing the typography with different drawing I'd done. I looked at different ways of placing and shaping the text in and around the images. I found it hard to make a decision for my favourite logo design by decided the best one to go for was the top right. This is because it isn' too busy and can be used in versatile ways. Looking at my competitors such as Killstar and Distirbia their logo's aren't heavily detailed with images, making the name of the brand stand out more. However if I was to take this brand on in real life, I could use the other design on T-shirts, bags, patches etc. I'm going to develop some of these logo ideas by creating some embroidery samples.