Witchcraft
Who we are
Alchemy Apparel was established in the UK in 2012. Alchemy began as an independant Etsy shop with hand made cltohes made by Chloe. Since then the brand has expanded and is now available on our own website and attitudeclothing.co.uk.
We are inspired by the occult and the practise of witchcraft. Soft velvet and light flowy materials are a key staple to the brand. Embroidered cuffs and collars convey a witchy feel and is perfect for any witch!
The Four P's
Price - The price of Alchemy Apparel would be medium to high due to the amount of work put into each garment. Each garment is hand made with quality materials and detailed embroidery design's on collars and cuffs. An example for the pricing; the two piece velvet set cost £40.
Product - Hand made garments made from velvets, voiles and jersey with occult inspired embroidery designs. Each collar is hand embroidered making each and every one an exclusive. Dresses, tops, skirts and two piece suits are available.
Place - Alchemy Apparel is based souly online, the Alchemy Apparel website and other online outlets such as Attitude Clothing.
People - Female's aged 18-25 with an alternatice, dark style. They'll most likely live in an urban area, studying or self employed in the creative industry. They like heavy music and going to gigs and festivals within this music genre.
Pen Portrait
Courtney is 20 years old living in Birmingham. She plays guitar and has a wide taste in alternative music such as heavy metal, rock and punk. In her spare time she enjoys going to music gigs with her friends and taking long scenic walks. Courtney also likes to draw and is an aspiring graphics designer studying a degree at University.
Courtney has medium income as she is a student however has a part time job alongside in retail. She spends her disposable income on new records and alternative clothing.